Scary Good Web Design Tips from Officite

By Kevin Rach

Beware, dear reader, and steel your nerves before continuing further in this article. The stories contained herein are the unfortunate tales of dentists and patients attempting to connect with each other through mismanaged and long-neglected practice websites. Let this be a cautionary tale, and take heed, lest a similar gruesome fate befall your own practice …

“It Came From 2005!”
It took almost half a minute, but when the dentist’s website finally shambled out from the darkness of the loading screen, the patient gasped. It was … hideous.

The unsightly configuration of mismatched and outdated design elements shuffled forward on two poorly constructed footers like an HTML Frankenstein’s monster. “Welcome to my website,” it croaked, its cobwebbed mouth opened wide, revealing teeth in much need of a good dentist.

The patient nearly gagged as the unresponsive mass lurched forward, oversized images dragging behind its lopsided gait. It was almost enough to make her pity the aberration, but there was no time. She had to escape, to find a dentist with a modern Web presence. After all, if this is what the website looked like, there was no telling what outdated horrors lay within the practice itself.

“In Cyberspace, No One Can Hear You Tweet.”
Dr. Igor had nothing but good intentions when he set out on his new experiment. The goal? Using social media to promote his practice and start generating referrals. He set up a Facebook page and a Twitter handle, and started regularly posting. All might have gone well had he not made two crucial mistakes — failing to integrate social media buttons on the main website, and never encouraging a patient to “like” his practice in person.

Dr. Igor has not been seen by a patient online since 2011.

Legend has it that on some clear nights, if you turn up your speakers and listen very hard, you can just barely hear the whimper of his social media posts mumbling about the importance of semiannual exams.

There is still time, dear reader. The horrors described here need never haunt your own practice. With the help of a company like the FDA’s official Web presence provider, Officite, your practice will be safe and sound with cutting-edge responsive mobile design, integrated social media and search engine optimization — the tools your practice needs to survive.

Visit www.officite.com/dental, or call 855.208.9124.

 

Personal Disability Insurance: The Topic No One Wants to Talk About, But Everyone Needs to!

By Dan Zottoli, Director of Sales – Atlantic Coast, FDA Services Inc.  

 

Choosing the right personal disability insurance policy is one of the most important decisions you will make. So much time, money and effort was spent preparing for your dental career. What if you became ill or injured, and could no longer work in your chosen profession? This question is the basis for the decision and the very reason for the need for personal disability insurance. Now that you have come to the conclusion that you need a policy, what policy do you buy?

I always say that the “devil is in the details” with personal disability insurance. Two policies may appear to be similar at first glance, but will have very different paths should a claim arise. One of the most important aspects of a personal disability insurance policy is the definition of disability. This definition will tell the policy when you are disabled (to them) and under what circumstances the insurance company should pay a benefit. The most comprehensive definition will read as follows (with small variations from company to company):

1. You are considered disabled if, based upon illness or injury, you are unable to perform the material and substantial duties of your own occupation.

This definition, referred to as “own-occupation,” is the most desired definition and obviously the most liberal. A disabled dentist that meets the requirements set forth in the above definition can return to work in another occupation and still receive their check from the disability insurance carrier. Now, here comes the “devil of details” — some companies will promote their policy as “own-occupation,” when it reads as follows:

2. You are considered disabled if, based upon illness or injury, you are unable to perform the material and substantial duties of your own occupation AND are not gainfully employed.

3. You are considered disabled if, based upon illness or injury, you are unable to perform the material and substantial duties of your own occupation DURING the regular occupation period.

The word “AND” in the second definition above is substantial. This type of definition essentially states that you will not receive a benefit if you go back to work in any occupation. The term “regular occupation period” in the third definition above will specify how long they will honor the “own-occupation” language. When the regular occupation period ends, the policy will base your qualification for benefits on what you can do based upon your education, skills or experience.

As you can see, there are many factors to consider when looking at personal disability insurance. The most important factor is finding the right agent to assist that can explain and clarify the details of each company. The FDA Services’ experienced staff is ready to get to work for you. For more information, contact FDA Services at 800.877.7597 or insurance@fdaservices.com.

 

If a Tree Falls in the Forest and No One is There, Does it Make a Sound?

By Graham Nicol, Esq., Health Care Risk Manager, Florida Bar Board Certified Specialist (Health Law)

If a tree falls in the forest and no one is there, does it make a sound? I don’t know, but if a person gets hurt in the thicket of unlicensed practice of dentistry, is someone going to get in trouble? In Florida, you bet. But, is it a misdemeanor (fines and county jail) or a felony (state prison) if convicted?

It used to be a misdemeanor back when my license to practice law used to be new; but nowadays, it is a felony — the most serious category of crime. Felonies include murder, rape, what that Madoff dude did and unlicensed practice of dentistry. So, what should you do if, as a licensed dentist, you see someone selling grillz in a flea market?

Let me be clear — that is unlicensed practice of dentistry. Obviously, most FDA members are not doing grillz as a large part of their practice because they’re too busy losing money treating Medicaid kids or they have something called ethics. So, most dentists don’t think grillz are “dentistry.” But from the perspective of law enforcement, it’s dentistry, just without a license. So, if you see it, report it!

Call 877.HALT.ULA (877.425.8852) as soon as possible before the criminal hightails it from the flea market to a back room in some sleazy bar next door to the unlicensed tattooist and illegal bookmaker. Not that we would know anything about that.


This blog is for informational purposes only and is not intended to be a substitute for professional legal advice. If you have a specific concern or need legal advice regarding your dental practice, you should contact a qualified attorney.

Henry Maurice Goldman: Dental Educator and Pioneer

By Dr. Robert Goldman

Dr. Henry Maurice Goldman’s dream to advance dentistry beyond a trade into a biological science materialized because of his foresight and unremitting hard work. His sacrifice was only overshadowed by his dedication and irrefutable energy. As Dr. Goldman’s nephew, my insights were developed as one of his students. I followed in his footsteps and trained as an oral pathologist and periodontist. I spent many years training and practicing in these fields, but I was extremely fortunate to reap the benefit of his tutelage. I rendered as objective a story as was possible in “Henry Maurice Goldman: Dental Educator and Pioneer” because I wanted to channel his thinking in a manner that would characterize his stream of consciousness. This book is the result of all the thoughts and decisions he possessed to make the dental profession more than it was and to leave it as self-perpetuating with the future advances that would come from the research and teaching programs he initiated. The continuing education and formal training programs today are the end result of so many of the practitioners whose educational development sprung from this source.

Dr. Henry Maurice Goldman’s story is worth the time for all dentists to read — he was the man who brought dentistry into the modern era. The dental profession’s foundation had already been set long before he was born. However, like Arnold Palmer in golf, Albert Einstein in physics and Nicola Tesla in electricity and technology, Dr. Goldman coordinated all of the existing intelligence in the dental profession before World War II and gave it relevance. He served as the dental chief of the Armed Services Institute of Pathology in Washington, D.C. as an Army captain in the war. During this time, he realized that periodontal health was the foundation to optimal dental health in general. He linked dental and systems medicine, and embodied their mutual dependence in laying the grassroots of specialty education.

In the early 1950s, the dean at the University of Pennsylvania asked him to start a graduate periodontal training program, which gradually became one of the premier programs in periodontal prosthesis. In 1958, Dr. Goldman returned to his hometown, Boston, where he started the Department of Stomatology at Boston University. His mindset, however, was concentrated on something that would spring the dental profession into a much more coordinated relationship with all the dental specialties. Thus, after much effort and dedication, he built the first and only dental school for graduate specialty education. In 1963, the Boston University School of Graduate Dentistry opened up with Dr. Goldman serving as its first dean. But, make no mistake — he was the brains and brawn behind its birth and development. As a researcher and practitioner, his own pilot efforts in oral biology, oral medicine, oral pathology and periodontology fields enabled all the then-existing ADA-recognized specialties to come together under one roof for advanced training with its underpinnings based in the biological sciences. The integrative approach to specialty training matured under his leadership, and gradually through his worldwide reputation, dentists came from around the world to train at Boston University. This resulted in a tree of well-trained specialists in all dental fields who in turn initiated their own programs throughout the United States and countries far and wide. Thus, Dr. Goldman took what were mostly apprenticeships and small university training programs, and significantly expanded them under one roof so there was a steady rise in the number of dentists with enhanced training returning to their homes all over the world. The result is that dentists today pretty much owe their education to this growing wave of educators that blossomed from Boston University. Today, the school is now eponymously named for him as the Henry M. Goldman School of Dental Medicine at Boston University.

Dentists and lay people alike can appreciate the coordinated efforts that went into the development and maturation process of dental education with its unique twists and turns as it grew into the monolith that it is today. Reading this book, you can see its origins as Dr. Goldman’s ambitions became solidly defined and palpable as Boston University grew and influenced so many countries around the world. Teachers today somehow are linked directly or indirectly to the medical center he grew in prestige and reputation. Reading this book would be beneficial for all dentists and lay people who would like to understand the educational origin of their dentists.

Please go to http://robertallyngoldman.com/ for more information on the book.

Thank you.