Why Should New Dentists Attend FDC2016?

The FDC department asked Dr. Robin Nguyen a few questions regarding our annual convention.​

1. As a new dentist, why do you attend the Florida Dental Convention (FDC)?
I attend FDC because of the numerous resources the meeting provides. There’s always a wide array of continuing education (CE) courses to choose from and the Exhibit Hall is a great place to try out the newest dental products available. Aside from the educational component of the meeting, there are a lot of fun social activities to network with colleagues, meet new dentists and reconnect with old friends.

2. What do you see as the biggest takeaway from the convention?
The biggest takeaway from FDC would be the potential new relationships with other dentists and exhibitors — the value in those relationships is priceless.

3. What would you say to other new dentists thinking about attending FDC? Why should they attend?
As a new dentist, transitioning from school to real life can be challenging. What we learned in dental school is the foundation that we build upon as we continue in our profession. The FDC has numerous CE possibilities that will undoubtedly enhance our skill sets. It is a great place to meet with other new dentists that may face similar challenges and to learn from each other.

4. What is your favorite part about attending FDC?
My favorite part about attending FDC is the networking possibilities. It is a great place to reconnect with your dental colleagues and to meet new dentists.

Are you a new dentist or dental student? FDC2016 offers a one-and-a-half day New Dentist Program exclusively for new dentists (graduate of 2006 or later) and dental students. Click here to learn more about the New Dentist Program, “Success is your Future: The New Dentist Guide for Success (C63).”

FDC2016 will be held June 16-18, 2016 at the Gaylord Palms Resort & Convention Center in Orlando. FDA members receive FREE pre-registration. Click here to register today!

An Early Bite with Dr. John Paul: Prevention and Cure

By Dr. John Paul, FDA Editor

At least once a week a patient will ask me, “Why do I have to come in two (or three or four) times a year? I’ll just call you when something goes wrong.” There is a really good answer to this:

“Mrs. Gruntbuns, I have two basic tools in my kit: prevention and cure. When you decide to ‘just call me when something is wrong’ you are choosing to only use cure. You accept the risk that you will find the problem before it gets too painful or too expensive to fix.

“When we prescribe that you visit us two times, three times or even four times per year, it is an estimate of how often we need to see you to prevent disease. What you call a ‘cleaning’ is not about cleaning your teeth — it’s about evaluating your health, and as long as you are here, we throw in a cleaning.”

Have a question you have a tough time answering? Send it to Dr. Paul at jpaul@bot.floridadental.org.

The 2016 FLA-MOM is HERE!

By the FDA Foundation

The 2016 Florida Mission of Mercy (FLA-MOM) in Jacksonville is TOMORROW!

We have received such a wonderful response from our clinical and general volunteers — we are extremely grateful for their generous spirit to donate their time and skills to care for the citizens in the Jacksonville area. The FLA-MOM committee has gone to great lengths to make this a fantastic event for our volunteers, but most importantly, for our guests themselves — the patients we will be treating!

Over the course of the next two days, our amazing group of volunteers is supporting an effort that will make a life-changing impact for 3,000 community members. Clinical volunteers have a unique role in providing professional care and treatment for people who, for many reasons, lack access to care. The core clinical philosophy of the FLA-MOM is to improve the overall health of individuals by relieving pain and infection, restoring dignity and creating smiles.

On behalf of the FDA Foundation, its Board of Directors and the FLA-MOM planning committee, we would like to thank everyone involved from the bottom of our hearts.

Make sure you follow us on Facebook (Florida Dental Association) and Twitter (FDADental) — we will be posting throughout the event, and encouraging those involved to post using #FLAMOM.


Always be on Their Mind

By Jackie Ulasewich, Founder, My Dental Agency

It’s important to keep in contact with your patients. Email campaigns allow you to maintain engagement and contact with your current patient base at just the right frequency – not too aloof or too clingy. This engagement is vital to maintain their interest. It shows you care, it keeps them informed and it keeps the memory of you fresh in their minds. These types of campaigns can easily target existing patients with a specific message and “lost” patients with a different message.

Here are three important tips for a successful email marketing campaign:

1. Make your content scannable. Keep the text short and easy to scan. Your patients are busy and the last thing they want to do at the end of a day is read a lengthy email from their dentist. We know that most patients aren’t going to read the full content of your email, so make it easy for them to scan for the main points. Less is always more.

2. Provide content that your patients want to read. That means, don’t get too technical — have fun with the content! The purpose of this campaign is to provide value and create a lasting relationship with your patients, not bore them. You can provide them with fun and helpful oral health tips, events that are happening in your office or community, or fun dental facts.

3. Be sure to include links to your website and social media platforms, as well as appointment request forms. Emails are a great way to stay in front of your patients. It gives you the opportunity to remind them to call to schedule their next appointment or maybe share the content on social media. It also gives your patients the option to “Like” or “Follow” your practice’s social media networks.

An ongoing relationship with your patients is important — communication is the key to any lasting relationship.

With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Ms. Ulasewich and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience and increase their sales through effective marketing campaigns. For more information, she can be reached at Jackie@mydentalagency.com or 800.689.6434.