By the FDA Foundation
The 2016 Florida Mission of Mercy (FLA-MOM) in Jacksonville is TOMORROW!
We have received such a wonderful response from our clinical and general volunteers — we are extremely grateful for their generous spirit to donate their time and skills to care for the citizens in the Jacksonville area. The FLA-MOM committee has gone to great lengths to make this a fantastic event for our volunteers, but most importantly, for our guests themselves — the patients we will be treating!
Over the course of the next two days, our amazing group of volunteers is supporting an effort that will make a life-changing impact for 3,000 community members. Clinical volunteers have a unique role in providing professional care and treatment for people who, for many reasons, lack access to care. The core clinical philosophy of the FLA-MOM is to improve the overall health of individuals by relieving pain and infection, restoring dignity and creating smiles.
On behalf of the FDA Foundation, its Board of Directors and the FLA-MOM planning committee, we would like to thank everyone involved from the bottom of our hearts.
Make sure you follow us on Facebook (Florida Dental Association) and Twitter (FDADental) — we will be posting throughout the event, and encouraging those involved to post using #FLAMOM.
By Jackie Ulasewich, Founder, My Dental Agency
It’s important to keep in contact with your patients. Email campaigns allow you to maintain engagement and contact with your current patient base at just the right frequency – not too aloof or too clingy. This engagement is vital to maintain their interest. It shows you care, it keeps them informed and it keeps the memory of you fresh in their minds. These types of campaigns can easily target existing patients with a specific message and “lost” patients with a different message.
Here are three important tips for a successful email marketing campaign:
1. Make your content scannable. Keep the text short and easy to scan. Your patients are busy and the last thing they want to do at the end of a day is read a lengthy email from their dentist. We know that most patients aren’t going to read the full content of your email, so make it easy for them to scan for the main points. Less is always more.
2. Provide content that your patients want to read. That means, don’t get too technical — have fun with the content! The purpose of this campaign is to provide value and create a lasting relationship with your patients, not bore them. You can provide them with fun and helpful oral health tips, events that are happening in your office or community, or fun dental facts.
3. Be sure to include links to your website and social media platforms, as well as appointment request forms. Emails are a great way to stay in front of your patients. It gives you the opportunity to remind them to call to schedule their next appointment or maybe share the content on social media. It also gives your patients the option to “Like” or “Follow” your practice’s social media networks.
An ongoing relationship with your patients is important — communication is the key to any lasting relationship.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Ms. Ulasewich and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience and increase their sales through effective marketing campaigns. For more information, she can be reached at Jackie@mydentalagency.com or 800.689.6434.
The FDC department asked Paula Cohen, a dental student at the University of Florida College of Dentistry, a few questions regarding our annual convention.
1. As a dental student, why do you attend the Florida Dental Convention (FDC)?
FDC gives students the opportunity to learn techniques and concepts that are outside of the traditional dental school curriculum. I’ve also had the opportunity to meet alumni and practicing dentists who have since become incredible mentors!
2. What do you see as the biggest takeaway from the convention?
I think the biggest takeaway is that dentistry truly is a profession of lifelong learning. Every year I go there’s something new and exciting to learn about.
3. What would you say to another dental student thinking about attending FDC? Why should they attend?
I would say, “Go!” Attending FDC as a dental student is the only time in your entire career that you’ll be able to go to something so valuable without having to pay for registration or courses. Tell your ASDA chapter that you’re interested in going, and definitely take advantage of the free CE!
4. What is your favorite part about attending FDC?
I loved the New Dentist mixer, The After Party! It was incredibly fun, and I ran into some recent alumni who were well on their way to establishing themselves as dentists.
Are you a new dentist or dental student? FDC2016 offers a one-and-a-half day New Dentist Program exclusively for new dentists (graduate of 2006 or later) and dental students. Click here to learn more about the New Dentist Program, “Success is your Future: The New Dentist Guide for Success (C63).”
FDC2016 will be held June 16-18, 2016 at the Gaylord Palms Resort & Convention Center in Orlando. FDA members receive FREE pre-registration. Click here to register today!