The Complete Guide to Starting a Dental Blog

Dog Looking at Laptop Screen

By Aimee Laurence

Nearly every business is creating a blog these days to engage with current customers and try to get new clients. How can your dental practice create a blog with content that will be SEO-friendly, engaging to clients and relevant? Read on for a full guide on getting started.

Change Your Mindset

To start, you have to change your mindset of thinking of communicating via posts, tweets and other messages as self-promotion that will annoy people or bore them. Instead, consider that you have years of experience and training and you can give people valuable information about oral health care and dental tips. This should be in the back of your mind as you start creating content.

Think of Patient Pain Points

Your ideas for content topics should come from your day-to-day experiences. Take note of the questions that patients ask frequently and the answers — all of this is material for blog posts. Any questions or concerns that are unusual also can make for interesting reading, although you need to be sure that it’s general enough to protect patient privacy. Speak with the rest of your team to get their ideas and the questions they frequently receive. Don’t worry about writing on a topic that’s already covered online; yours will have a unique perspective.

Tips for Writing the Content

At the end of the day, you do need to come up with the actual words for the content. This is the part that most people struggle with, because it’s hard to write well. Some tips are to start the introduction to the post by stating the problem. Describe the topic, problem or concern as briefly as possible. Then, give some steps that readers can take to address the problem in clear, actionable ways. Start with the best tip so that they are interested to keep reading. For help writing and editing the content, consult Boomessays and Academized.

Presenting the Content

It’s been proven many times over that a blog post, tweet or any content will get a lot more traffic when it comes with images. To get some good, relevant images for your dental blog, look at getting stock photos from a site like Unsplash. You also should be thinking outside the box to come up with creative and fun ways to showcase what you’re writing about, like animals smiling.

You also can create an infographic to show data or information in a more eye-catching and visual way. These tend to get liked and shared up to three times more than written content. You can use some easy sites to create your own infographics. As per Martin Ford, a dental blogger at Assignment Writers and Research Papers, “You can even take your own photos of your office, staff and exam rooms of the actual dental practice. This gives readers a real insight into the practice. Make sure you have signed consent from staff members before you use them in an image.”

Be SEO-friendly

Your content needs to be SEO-friendly so that it can rank higher on search results. That includes the optimal length for a title, meta descriptions and tags, and more. Laura Fields, a tech writer at Revieweal and Big Assignments, says to “Know the keywords you want and use them, by thinking about the keywords that your patients would be searching for. Include links to other websites, which will help Google rank you higher. Link within your own website as well.”

Share it

Once all of this is done, it’s time to release it and share it. You can schedule posts, so they’re released at certain times where they are more likely to be seen and read. You should be trying to get people to engage with it and share the content, so to do that, include a call to action. This can be as simple as asking people to share what they’ve read or ask for their thoughts. It’s especially helpful to end the post with a question.

Following these tips makes it easy to create a dental practice blog. Don’t forget to be consistent with your content creation so your audience knows what to expect. Happy blogging!

Aimee Laurence is a tutor who loves writing about content creation and blogging. She works for Elite Assignment Help and Essay Writing Services, where she shares with readers her top tips and tricks for SEO and boosting audience size. In her free time, she is a freelance editor at Top assignment writing.

3 Solutions for Payment Processing at Your Dental Practice

By TransNational Payments

Between scheduling appointments, filing paperwork and coordinating staff, operating a dental practice can be stressful. Add to that the responsibility of selecting the right treatment and procedures for your patients, and the last thing you want to worry about is how you and your colleagues will get paid.

Fortunately, there are effective solutions for payment processing at your dental practice that can give everyone something to smile about.

Credit Card Terminal
A credit card terminal is a stand-alone device that enables your patients to pay with their credit or debit cards. It’s a very common option in dental practices today — in fact, you may have one at your reception area right now. But, do you know if it’s EMV-compatible?

EMV (Europay, Mastercard and Visa), a standard behind chip cards, is a must for all businesses that want to enjoy secure payment processing and avoid liability for fraudulent transactions. When it comes to your dental practice, security is key, especially considering all the confidential patient information you handle daily. This one-time upgrade is simple and can protect your payments for years to come.

Mobile Payments
It’s 2018, so why should you or your staff be stuck at the front desk when processing your patients’ co-pays? It’s time to give your staff and your clients the flexibility of mobile payments! Here are just some of the many benefits you can experience:

  • faster payments — complete transactions in just a few seconds
  • shorter lines — reduce the wait and increase customer satisfaction
  • stronger security — keep the cardholder information safe and sound
  • diverse features — enjoy real-time reporting and paperless receipts
  • reasonable price — get modern payment processing without breaking the bank

Getting started with mobile payments is just as simple as using them. All you need is a mobile device, such as a smartphone or a tablet, a card reader and a mobile app that lets you perform, save and manage transactions at the palm of your hand.

Recurring Billing
Payment processing isn’t hard, as long as you approach it in a smart way. If you have patients visiting the office on a regular basis, there’s no need to request their credit or debit cards each time a payment is due. Instead, ask them if they want to enroll in recurring billing. If they agree, you can use your payment gateway to select the transaction amount and the frequency of withdrawals. This is a great way to give your patients an excellent visit experience and help your practice achieve a steadier cash flow.

Recurring billing also is something worth looking into for your personal payments. It’s no secret that dental school debt is sky-high right now, averaging $287,331 as of last year. Some of the best advice for loan repayment includes consistent and timely installments. With recurring billing you can achieve just that, all while avoiding late fees and penalties.

Don’t let your existing payment processing make a dent in your dental practice. At TransNational Payments you can enjoy the transparent interchange plus pricing structure and work with dedicated account managers committed to helping you lead your dental practice to success. Experience payment processing made simple today!

ADA Website Accessibility Compliance: How to Protect Your Practice

By Officite

The focus of “ADA compliant” websites has become a hot topic of discussion lately. You’ve likely heard of the issue by now, but perhaps you’re not entirely sure what it means for your practice. Is it really true that a few simple mistakes can land you in legal hot water? In this short guide, we’ll explain the basics of how the ADA pertains to websites so that you can take the appropriate steps to provide the best care to your patients, and to protect your practice from unnecessary litigation.

This is by no means a comprehensive guide, nor is it meant to provide legal advice. If you find yourself facing an ADA-related claim, you should consult an attorney. Nevertheless, by the time you’ve finished reading this, we hope to reduce some of the fear and misinformation swirling around the issue. First, let’s cover the basics.

What is the ADA?

The Americans with Disabilities Act (ADA, sometimes AwDA) is a federal law passed in 1990 that aims to protect the rights of disabled people to ensure they are not discriminated against due to their disability. This is the same law that requires real-world public locations (referred to by the ADA as “places of public accommodation”) to be accessible to disabled patrons by offering accommodations such as wheelchair ramps and handicapped parking. The law is well-intentioned, and largely effective at improving the lives of disabled people. Unfortunately, however, the law did not account for the growing dependence of the internet, and did not provide specific language to cover any differences or similarities between physical locations and a website.

What do the Recent ADA Lawsuits Claim?

Until recently, many of these lawsuits had been in relation to actual physical locations. But over the past year or so, some dentists have received letters from lawyers claiming that their websites do not comply with The Americans with Disabilities Act, and thus have not provided the necessary accommodations for their clients. These letters often threaten legal action unless the practice agrees to pay an amount of money to settle the dispute outside of court. In order to prevent a potentially long and costly legal battle, many of these dentists have agreed to the settlement.

What Does It Mean to Be “ADA Compliant”?

If you take only one thing away from this guide, it should be this: as of today, there is no legal definition for an “ADA compliant” website. The current ADA regulations, which are enforced by the Department of Justice (DOJ), do not specifically mention websites and their accessibility requirements. The DOJ has stated that official regulations for website accessibility will not be released until at least Spring 2018. Until that point, all we have to work with are suggested guidelines, not hard-and-fast requirements.

Although there is no specific language (as of the date of this publication) within The Americans with Disabilities Act regarding website requirements, there are arguments that can be made that the language of the law insinuates websites as a place of public accommodation. Because of this lack of specificity, different state courts have different views, which can range from:

  • Websites are not required to be accessible to people with disabilities.
  • Only websites that have a connection to an actual brick and mortar location must be accessible to people with disabilities.
  • All websites must be accessible to people with disabilities.

Immediate Steps to Take

If you are a current client of Officite, then your website meets the current suggested ADA accessibility guidelines. In addition, Officite will keep all of its clients’ websites updated to meet these guidelines without any action required by its clients.

If your website is not hosted by Officite, you should take a moment to familiarize yourself with the basics of website accessibility. The DOJ has suggested the WCAG 2.0’s ‘Level AA Success Criteria’ as the best accessibility standards to follow. Again, these are suggested guidelines; they are not currently laws. Nevertheless, this checklist is a good place to start. If you can check every box of the Level AA Success Criteria, you are in the best position to defend your website from any “non-compliant” complaints you may receive.

Next, it’s a good idea to run your current website through an automatic evaluation tool that will help to reveal some of the most common potential accessibility problems.

Further Complications

Even if you have checked your website against the suggested ADA website accessibility guidelines and run the automatic evaluation tool, if you or your office staff add or modify content on your website, regardless of whether it is written or visual, it is difficult to guarantee that these changes fall within the suggested ADA website accessibility guidelines. If you do make changes to your website, it is best to use a website hosting company that meets the suggested ADA website accessibility guidelines and have their customer service team make the changes for you.

Additional Information

For health care practices that do not currently host their websites with Officite, Officite provides a complimentary ADA accessibility review to help gauge where your website stands in relation to the currently suggested ADA accessibility guidelines. To get this free evaluation, please call 888-700-3971 between the hours of 8 a.m.–5 p.m. Central Time, M-F or visit www.OfficiteFreeADAReview.com to schedule an appointment.

As the leader in website hosting and web presence solutions for healthcare practices, it is Officite’s goal to help all health care practices prosper and remain equipped for success in the future. Please feel free to share this FAQ document in its entirety. You also may direct additional questions to Officite’s team of Web Presence Advisors who can be reached at 888-700-3971.

 

This article was originally posted on Officite’s blog on July 19, 2017.

Why Electronic Documentation Can be Such a Pain

By Juanita Benedict, DPT, CEAS II

I get it. I understand why electronic medical records are necessary. Documenting in this format is supposed to decrease medical errors and improve coordination of health care. I even prefer electronic documentation in most circumstances. Honestly, who wants to sit and hand write 30 detailed notes at the end of the day? It’s a great concept, except … don’t we already spend too much time in front of a screen? Even before the implementation of the electronic record requirements, a study from the Council for Research Excellence in 2009 reported in the New York Times claimed that the average American spends more than eight hours per day in front of a screen! With more of our personal and business interactions being performed in front of the computer or mobile device, how much has that time increased almost seven years later?

Despite the benefits of electronic documenting for overall improved coordination of health and documentation compliance, the fact is that extended screen time is simply not healthy. Here are three reasons why:

1. More prolonged sitting. After sitting all or most of the day, the last thing your body needs is more sitting. However, it is unlikely that you have equipped your office with one of those cool treadmill desks. Sedentary activities promote cardiovascular disease, increase the risk of obesity and consequential health problems associated with it, decrease aerobic capacity and much more. Of course, there is a higher incidence of musculoskeletal pain in those who are more sedentary because the body is simply getting weaker.

2. More poor posturing. Proper posturing is just as important while using a computer as it is when working on patients to decrease risk of developing musculoskeletal dysfunction. Just as proper sitting postures often are lacking when delivering dental care, computer operating postures often leave much to be desired. If you are already experiencing neck/shoulder/back/wrist pain, your computer positioning may be a contributing factor that you have not considered. This is another area where those pesky muscle imbalances wreak havoc.

3. More visual stress. Eye strain is a problem for dental professionals. According to the American Optometric Association, extended time on computers can lead to a collection of symptoms that has been named “computer vision syndrome.” Symptoms include headaches, blurred vision, and even neck and shoulder pain. Since eye strain is already common in dentistry due to the demands of accommodation and such, adding more activities that promote poor eye health is not ideal.

As it becomes more necessary to increase your screen time at work, it becomes even more necessary to change your lifestyle habits. Here are just a few tips on how to counteract some of the consequences of extended computer use:

Unplug: Spend time away from computers, phones, tablets and TV screens! You may be amazed at how difficult this may be at first. However, after a while, this will seem like a refreshing oasis of time. Reconnect with those things you once loved.

Move: Any way you want. Dance. Walk. Swim. Bike. Go to the gym. Play with your kids. Help a neighbor move. Clean the house! It doesn’t matter what you do — just get going. This act alone has tremendous emotional and physical health benefits.

Eat well: With an increase of sedentary activities, there is a decrease in calories burned and increase in fat deposited throughout the body. If you are not training to run a marathon, make sure you are not eating as though you are. Stick to a healthy diet with a lot of fiber and water. Peristalsis tends to slow as we become more sedentary as well, which can lead to bloating and other very uncomfortable things!

Educate yourself: Knowing your risk factors for developing pain and compromising your health is necessary so that you can learn how to overcome them. Use quality and reputable resources to make changes in your daily practice. OSHA has provided a free guide to setting up a proper workstation environment to improve posturing. Other resources provide information on how to assess your computer stations and help you to configure a station that makes long hours of documentation, business transactions, emailing, and even reading blogs more comfortable and safe for you.

It appears electronic documentation is here to stay. So, it is of utmost importance that you learn how to protect your health from the devastating consequences that will result from hours of screen time.

As always: Be healthy and practice safely!


Juanita Benedict is a physical therapist in Florida who works specifically with dental professionals to reduce their pain while practicing as well as extend their careers. For more information, go to www.healthydentistrysolutions.com or contact her at 407.801.3324.