7 Essential Business Tools for Female Entrepreneurs

By Julie Morris, Life and Career Coach

Entrepreneurship can be a wonderful gateway to freedom, flexibility and financial success, but it also comes with its fair share of challenges. This is especially true for women, who often have to juggle their businesses with a host of other responsibilities, whether it’s child-rearing, domestic upkeep or simply another career. Of course, the ability to manage all these things at once is one of the reasons why women are starting more businesses.

However, it doesn’t have to be so hard. These days, there are dozens of incredible online services designed to make life as an entrepreneur easier — finding the right ones can not only boost business, but also help you maintain a healthier work-life balance.

Here are the key categories you should be looking at.

Marketing Automation

Marketing automation cuts down on hours of repetitive admin time, such as sending emails, updating social media or analyzing data from previous campaigns to better target customers. It makes life easier for a business owner who may be overwhelmed by the amount of marketing that entrepreneurship involves, and can lead to better outcomes and growth. You can read about the best marketing automation tools on the market in this guide by Venture Harbor.

Customer Relationship Management

A customer relationship management (CRM) tool can help smooth out the process of communicating with your customer base. It manages everything from newsletters to email campaigns to social media interactions, and allows you to better leverage data for increased sales. If this sounds similar to marketing automation, that’s because it is. However, there are key differences that make each one uniquely valuable.

Email Finders

One of the hardest and most frustrating parts of marketing is the act of actually finding the right email addresses to use. Email Hunter is a great tool that helps you find exactly the right email you need, and it also verifies emails to make sure they are still valid.

Invoicing

Invoicing is not only time-consuming, but it has to be one of the most boring aspects of the job. However, you can make everything easier by investing in an invoicing tool that automates the process and helps you keep track of payments and expenses without all the admin. There are a few popular options on the market, some of which are free or inexpensive.

Lead Generation

You don’t have to find leads by yourself. Some tools offer comprehensive databases of useful leads, and you can select the best ones without having to sift through huge lists. Leadfeeder has an excellent and extensive list of the best lead generation software available in 2019.

Logo Maker

A good logo is essential if you want your customers to remember you and your business. However, not everyone has the creative chops to come up with one (or the budget to pay a designer). Oberlo offers a free logo maker that works as a great alternative solution.

Website Builder

Constructing a website can seem like an intimidating task if you don’t know the first thing about design or coding. However, today’s web builders are designed to be used by anyone, with easy drag-and-drop interfaces that make creating a unique website a breeze. There are many great options available, so think about how to choose the best one for you.

What all these tools have in common is that they free up time you could be spending on other tasks that require your attention. They take the manual work out of the things that every entrepreneur has to do but few actively enjoy or are confident in. By investing in these tools, you can clear many, many hours of tedious admin to focus on the stuff that matters, whether it’s your business, your family or a part-time career.

Julie Morris is a life and career coach. More information can be found on her website at juliemorris.org.

3 Solutions for Payment Processing at Your Dental Practice

By TransNational Payments

Between scheduling appointments, filing paperwork and coordinating staff, operating a dental practice can be stressful. Add to that the responsibility of selecting the right treatment and procedures for your patients, and the last thing you want to worry about is how you and your colleagues will get paid.

Fortunately, there are effective solutions for payment processing at your dental practice that can give everyone something to smile about.

Credit Card Terminal
A credit card terminal is a stand-alone device that enables your patients to pay with their credit or debit cards. It’s a very common option in dental practices today — in fact, you may have one at your reception area right now. But, do you know if it’s EMV-compatible?

EMV (Europay, Mastercard and Visa), a standard behind chip cards, is a must for all businesses that want to enjoy secure payment processing and avoid liability for fraudulent transactions. When it comes to your dental practice, security is key, especially considering all the confidential patient information you handle daily. This one-time upgrade is simple and can protect your payments for years to come.

Mobile Payments
It’s 2018, so why should you or your staff be stuck at the front desk when processing your patients’ co-pays? It’s time to give your staff and your clients the flexibility of mobile payments! Here are just some of the many benefits you can experience:

  • faster payments — complete transactions in just a few seconds
  • shorter lines — reduce the wait and increase customer satisfaction
  • stronger security — keep the cardholder information safe and sound
  • diverse features — enjoy real-time reporting and paperless receipts
  • reasonable price — get modern payment processing without breaking the bank

Getting started with mobile payments is just as simple as using them. All you need is a mobile device, such as a smartphone or a tablet, a card reader and a mobile app that lets you perform, save and manage transactions at the palm of your hand.

Recurring Billing
Payment processing isn’t hard, as long as you approach it in a smart way. If you have patients visiting the office on a regular basis, there’s no need to request their credit or debit cards each time a payment is due. Instead, ask them if they want to enroll in recurring billing. If they agree, you can use your payment gateway to select the transaction amount and the frequency of withdrawals. This is a great way to give your patients an excellent visit experience and help your practice achieve a steadier cash flow.

Recurring billing also is something worth looking into for your personal payments. It’s no secret that dental school debt is sky-high right now, averaging $287,331 as of last year. Some of the best advice for loan repayment includes consistent and timely installments. With recurring billing you can achieve just that, all while avoiding late fees and penalties.

Don’t let your existing payment processing make a dent in your dental practice. At TransNational Payments you can enjoy the transparent interchange plus pricing structure and work with dedicated account managers committed to helping you lead your dental practice to success. Experience payment processing made simple today!

Upgrade Your Dental Office Payment Options

By Brian Eggert, IC System

Here’s something you may not realize about Americans: We’re still pretty attached to paper checks, and your dental practice is probably no exception, even if credit card payments are still accepted at the front desk. Still, it’s pretty clear the paper check is on its way out. In one decade, the trusty check has gone from the most common form of non-cash payment to being eclipsed by debit cards, credit cards and electronic funds transfers, according to the Federal Reserve. Take steps to upgrade your dental office payment options. Reducing check payments also reduces the time and labor to process payments, allowing you to receive payment more quickly. This makes payment processing more efficient and decreases time and money spent on collections.

Start Accepting Electronic Insurance Payments
Dental practices have an opportunity to recapture time and money by making the switch to electronic funds transfers when processing insurance payments. According to the National Association of Dental Plans, only 11 percent of dental plans are not equipped to issue electronic payments. Yet in 2015, 92 percent of dental practices still accepted payment from health plans and providers by paper check, while the remaining 8 percent were considered fully electronic (ACH/EFT), according to the 2016 CAQH Index.

What’s interesting about this report is a majority of dental practices are already submitting claims (74 percent) and verifying eligibility and benefits (58 percent) through fully electronic means. Upgrading the system to one that accepts electronic payment from payers is the next logical step. When comparing the time spent and costs for every transaction, the savings benefits are clear:

  • Providers spend anywhere from 5-17 minutes on each paper check, versus 1-4 minutes on electronic payments.
  • Processing each check costs providers $2.89, compared to $0.69 per EFT.

Add Payment Features
In real life, patients are customers — people who have a lot of other bills to pay, and chances are, they’re using debit and credit cards. Along with that, it’s important to remember that in the span of a decade, customers now have an array of safe, easy and convenient ways to pay by credit card online and with their mobile devices. They value having control over when and where they pay. They also want to be sure it’s safe.

A secure online payment portal lets your patients pay on their terms. Even better, if the widget lets them set up automatic, recurring payments to pay down higher-cost procedures, that ensures on-time payments to you.

Adding mobile pay services at the front desk and online also is a simple and secure way to streamline the payment process for patients in and out of the office. These add another layer of security in the transaction, but allow customers to settle up without having to dig out their credit or debit cards.

Need collection help? Call us at 800.279.3511 to REQUEST PRICING!

IC System is an FDA Services (FDAS) Crown Savings Merchant. FDAS has researched and vetted business solutions so FDA members can take advantage of exclusive deals and discounts offered through the Crown Savings program. Members who participate will save time, money and hassle, putting the focus back on patient care. Crown Savings benefits members and the association as the program produces revenue for the FDA through use of the association’s trade dress and mailing list. Greater participation means more revenue for the association to add value to the FDA membership. For more information, go to fdaservices.com/ic-system.

Know What’s Driving Your Dental Practice’s Inbound Calls

By Allison Doyle, Demandforce

Whether your dental office is staffed by two or 20, in order to maintain growth and profitability, you need to keep your chairs full with a steady stream of new and returning patients. Yet according to a Health Policy Institute study released by the American Dental Association, the projected growth rate of dentists per capita between 2015 and 2035 is 7.9 percent. This means that your practice will soon be (if it isn’t already) immersed in a competitive marketplace.

The modern Florida dental practice knows its patients and markets to them.
With more options for your patients to choose from when it comes to their dental health, it’s now more important than ever to know who your patients are, and what drives them to book an appointment. You not only have to attract new patients to your practice, but you also have to nurture relationships with your current patients to keep them coming back — and to keep referring you to their friends and family.

You may already be sending email marketing to your patients like recall promotions or referral rewards. You could even be actively posting on your Facebook page and running ads. These are all great ways to get your dental practice to stand out among the crowd, but how do you know which are the most effective, and which you could do without?

Call Tracking removes the mystery from your marketing campaigns.
Call Tracking is the ability to assign unique, trackable phone numbers to specific marketing campaigns, so you know exactly what’s driving your inbound calls. In some Call Tracking portals, you can even see helpful data such as call duration, caller name and a recording of the call itself.

Having this data not only helps you gain valuable patient insights, but also allows you to identify your most effective campaigns and make data-driven marketing decisions. For example, if you see that a certain email promotion has had success in bringing in new patients, you might try sending it to your inactive patient base as a recall campaign.

 

If you’re looking for a way to track campaign performance, or learn more about Call Tracking and other marketing tools designed specifically for Florida dentists, visit demandforce.com. Call Tracking is available to all Demandforce customers, and Florida Dental Association members receive special pricing on the Demandforce platform. For more information, or to set up a live demo, visit demandforce.com/FDA.