The Secret to Employee Retention

By: The Moore Agency

The uncertainty of our current labor market is unprecedented. A record 4.5 million Americans quit their jobs this past March and your office may be feeling the effects of this worker shortage.

Turnover is second nature in communications agencies, and the Moore agency has worked for years to create a workplace culture and environment that supports a 90+ percent employee retention rate. Recognizing the growing workforce challenges that so many dental practices may be facing in this current landscape, we’re sharing a few tips to help you strengthen your employee retention.

Unlike the rest of the labor market, most employees at dentists’ offices are not leaving for remote work. Instead, the most common reasons for employee turnover in dentist offices are the desire for higher wages and feeling underappreciated or limited in career potential at their current office. To help avoid the cost and disruption of employee turnover, the following are a few best practices to help support your employee retention.

First, review your employees’ wages to ensure they are competitive in the current workforce marketplace. You can view Florida’s average salary per position in this report. If your employees’ salaries are far below average, you can’t expect your employees to stay.

With the rise of inflation and an increased cost of living, it may be time to consider an inflation bonus or cost-of-living adjustment to your employees’ salaries. This will address your employees’ need for higher wages and show them that you care and are invested in their place in your practice.

It may be difficult to implement changes in salary – inflation is affecting you too. But if you don’t compete in the salary space, you face the cost of turnover, which can range from six to nine months of an employee’s salary. It is more beneficial to retain happy employees than pay the financial and emotional cost of finding new employees every few months.

Beyond salary, there are a few ways you can collaborate with your employees to show them their worth in your workplace. For example, you should sit down with every employee to discuss their goals and what you expect from them to get there. Simply taking the time to listen will separate you from almost all other employers – it is an underrated use of time.

You can also involve your employees in setting objectives for the upcoming year. They are invested in your practice, and they may see things that you don’t see. This process will also show them that their insights are valued and create space to discuss concerns or unspoken conflicts about operations.

Whatever steps you take to help support employee retention, there is one common thread that will help you be successful: Treat your employees as people and not just workers. Everyone is different, but if you take the time to listen and treat them well, they’ll work hard and hopefully stay for a while.

It’s Back-to-School for Radiography Certification

Education opens so many doors and can help people grow personally, in their careers and in their earning capacities. Dental assistants can join the back-to-school movement this fall by seeking certification in radiography. The easiest way to become certified to expose radiographs is to take the Florida Dental Association’s online radiography training course.

  • It’s completely online! Employees can start any time, study at their convenience, any time, any day, and for as long as they want. No travel, no classroom, no health risks.
  • It’s affordable. Online tuition is only $285 for FDA member dentists.
  • Once licensed by the state, employees will have new skills to contribute to your team, greater job satisfaction and more diverse tasks.

Get them registered!

The first step is for the supervising dentist to create an account at and complete a short that explains their supervising  responsibilities. By state law, When the tutorial is completed, the supervising dentist is assigned an identification number and can purchase and assign vouchers to staff members. The dental assistant who is to take the training receives a “welcome” e-mail and can create an account and get started learning right away.

About the course

The training consists of nine modules, each with a quiz to test the student’s learning in preparation for the final test. The final test covers the online course material and must be passed. Multiple retries are permitted. After the test is passed, the dental assistant must expose a series of full-mouth radiographs, including four bitewings, with no more than five retakes permitted. The radiograph exposures must be under the direct supervision of the dentist.

Final steps

Once a certificate of completion is produced, the dental assistant applies to the state of Florida to be licensed to take radiographs. Once the state approves the application, radiographs can be exposed under the general supervision of a dentist.

This training is also available to dentists who are not members of the FDA. The cost for non-member dentists is $385 per voucher. This is still another way that FDA members receive value for their membership.

For more information about the radiography program, contact the FDA at 850-350-7143 and speak with Lywanda Tucker or email her at

Book Review — Lit: The Simple Protocol for Dental Photography in the Age of Social Media

Reviewed by Dr. Kimberly Tran-Nguyen

Dr. Miguel Ortiz is a well-known prosthodontist, lecturer and photographer in the dental world. He created a book to complement the courses he teaches regarding dental photography. In the age of social media, dental photography plays a crucial role if dental practitioners want to expand their practice. What makes this textbook valuable is the knowledge Dr. Ortiz brings with his experience as a previous lab technician, dental clinician and having established a well-known social media presence.

“Lit” is broken down into simplified analogies with visual representations to better explain the concepts in the book. The author organizes the first section of the book into five concepts associated with photography that can be adjusted to produce the photos desired: exposure, aperture, shutter speed, depth of field and white balance.

Visit to read the full review.

The Top 5 Ways to Protect Your Email from Cyber Attack

By Robert McDermott, President and CEO, iCoreConnect

Cybersecurity is about more than just keeping your patients’ data safe. It’s about securing your practice and its future while building and maintaining patient trust. Data breaches can be costly, not just financially but also to your reputation. Those impacts can be far reaching and long lasting with significant consequences for your practice. Protecting your patient data is about the survival of your business.

One of the most important, and perhaps obvious, reasons cybersecurity is essential for your dental practice is HIPAA compliance. The Health Insurance Portability and Accountability Act (HIPAA) requires that insurers as well as medical and dental practices and providers put measures in place to ensure the safety and security of personal and private information as it relates to healthcare data.

Common Cybersecurity Dangers in Your Dental Practice

Understanding what cybersecurity threats exist is fundamental in being able to protect your practice and patient data. Two of the bigger threats include:

Phishing Attacks

Fake emails and fake websites are designed to fool individuals into providing data to what they believe is a trusted source, such as a business or person with whom they are familiar. With the recent rise of “spearphishing,” cybercriminals have begun targeting specific individuals by name, title and other personal details by pulling from social media accounts and other online sources.

Both Delta Dental of Illinois and Delta Dental of Arizona reported phishing attacks within the last three years, both of which enabled the attacker to gain access to patient information.


Perhaps the most dangerous threat to healthcare right now is ransomware. Ransomware is designed to lock your systems or encrypt your data, which prevents your organization from accessing and using it until a ransom is paid.

Ransomware, and the groups that utilize it, usually enter through end user access. This may include phishing attacks to get login credentials or by taking advantage of virtual work and bring your own device (BYOD) policies. In this way, they gain access to your system with the ultimate goal of controlling it.

5 Tips for Improving Cybersecurity in Your Dental Practice

Given the threats that currently exist and their ability to evolve quickly, understanding how you can take control of your cybersecurity stance is essential.

1. Train your team

Cybercriminals capitalize on human action, so training your team is among the most important cybersecurity steps you can take. Often, your team is the front line of defense in recognizing problems, from a slow response to web applications, complaints from patients regarding issues with the website, or recognizing malicious attempts to access data or login credentials.

2. Use encrypted email

Protected Health Information should not travel in or out of your general email inbox (Gmail, Yahoo!, etc.). Nearly all data trusted to your organization should be encrypted. HIPAA encrypted email can protect your accounts from unsolicited emails, which means malicious messages will never make it to your inboxes.

3. Limit Cybercrime Access Points

The safest HIPAA-compliant email meets all five required HIPAA Safeguards, transmits across a private encrypted network and encrypts email in transit and ‘at rest’ in your inbox.

4. Be in control of your inbox

Any HIPAA-compliant email that requires you to initiate first email communication to those outside your network is the most secure way to know you will be receiving email from a trusted source.

5. Work with partners who provide and clearly prioritize strong security

As with any business partner, you want to do your due diligence. Consider their reliability and security, their expertise, and do your research. A failure on their part to secure data is, ultimately, a failure on your part.

There are a lot of measures you can take to ensure the safety and security of your dental practice and the sensitive data contained within. While no measure is foolproof, implementing risk mitigation efforts is required not just by law, but through your commitment to your patients, your team, and your practice.

FDA endorses iCoreExchange HIPAA-compliant email. iCoreExchange not only meets or exceeds every compliance and security requirement, it also allows you to attach as many large files as you want to any single email. Speed up your workflow, protect patients and your practice. Check out this convenient and compliant service at or call 888.810.7706. FDA members receive a substantial discount on iCoreExchange.