5 Strategies to Hire Great Staff for Your Dental Practice

By Anna L. Davies, Digital Marketing Specialist at Whiteboard Marketing

Like every industry, dental offices are facing staffing shortages. According to the American Dental Association, more than 80% of dentists say the recruitment process is extremely challenging.

Finding the staff and talent you need can feel overwhelming. Here are five strategies to help you recruit staff to your practice.

Strategy #1: Use Your Website to Hire New Staff

“Your website, if optimized, can be one of your most valuable recruitment tools,” says Sean White, CEO and owner of Whiteboard Marketing. “Prospective employees look through websites to get a feel for day-to-day life in your office.” In fact, the second most-visited page on a website is your team page.

To optimize your website for staff recruitment, work with your web developer to:

  • Add a careers page to your website so prospective employees can easily find postings.

This helps qualified, prospective employees find essential information about your practice and available positions.

Add individual pages for each job posting linked from the careers page. This makes the job posting easy for prospective employees to locate and help search engines like Google show your webpage when people search for dental jobs near them.

Strategy #2: Use Facebook to Attract New Staff

“With 71% of the U.S. population currently using Facebook, finding your best candidate is just a job post or advertisement away,” says White. “For our dental clients, we have had the most success recruiting quality candidates for front desk and office manager positions.”

Work with your social media manager to:

  • Post open positions on your Facebook business page.

Include the link to your careers page so prospective employees can go to your website and learn more.

After posting, boost this post to reach a wider audience. It will appear on your Facebook business page, in the “Jobs bookmark” and on Marketplace.

Facebook provides easy steps when boosting a job post. The platform considers job ads a “special category” and has a strict non-discrimination policy with limited audience segmentation capabilities.

  • Advertise open positions with Facebook ads.

Facebook advertising allows you to run your hiring ads longer than a boosted post. Use high-quality team images, positive messaging and strong calls to action.

For example, if you’re looking to hire a dental assistant in the Fort Lauderdale area, you can target Fort Lauderdale as your ad radius and people with “dental assistant” as an occupation or interest on their profile.

  • Join your area’s Dental Peeps Facebook group.

Dental Peeps is a private Facebook group for dental staff. Ask your staff to post on the wall and encourage others to apply.

Strategy #3: Post on Key Job Search Websites

Accounting for more than half of all online job postings, job websites serve as the primary recruiting source for employers and employees.

Indeed is the No. 1 job site in the world with more than 250 million active unique users each month,” says White. “Because every dental market is different, research the best site for your area.”

Consider using:

Strategy #4: Ask Your Employees to Refer Potential Staff

According to CareerBuilder, 82% of employers say their best employees come from referrals.

“Employee referral programs are one of the most effective and efficient recruitment strategies you can implement,” says White. “Your current team members understand your practice, patient philosophy, culture and work ethic. They also have the best idea of peers who may be a great fit for your business.”

Motivate your staff to refer employees through an organized incentive program. Some incentive ideas include cash, gift cards or extra vacation days. You also can ask team members to review your practice on hiring websites.

Strategy #5: Maintain an Inventory of Potential Employees

As you navigate the hiring process, you will collect resumes of qualified candidates. Keep these resumes on file for future opportunities at your practice.


Whiteboard Marketing is a national dental marketing agency, based in Dublin, Ohio. With more than 17 years of experience, Whiteboard Marketing creates unique, customized solutions that attract, acquire and retain patients for your practice.

New Issue of Today’s FDA is Available to Read Online NOW!

The 2022 September/October issue of Today’s FDA is available online for Florida Dental Association (FDA) members NOW! Check it out for great articles about how to excel when treating patients with special needs, accessing dental care by those who have disabling conditions, and more. So, what are you waiting for? Head to floridadental.org/publications or just click the cover image below to read the issue.

The Secret to Employee Retention

By: The Moore Agency

The uncertainty of our current labor market is unprecedented. A record 4.5 million Americans quit their jobs this past March and your office may be feeling the effects of this worker shortage.

Turnover is second nature in communications agencies, and the Moore agency has worked for years to create a workplace culture and environment that supports a 90+ percent employee retention rate. Recognizing the growing workforce challenges that so many dental practices may be facing in this current landscape, we’re sharing a few tips to help you strengthen your employee retention.

Unlike the rest of the labor market, most employees at dentists’ offices are not leaving for remote work. Instead, the most common reasons for employee turnover in dentist offices are the desire for higher wages and feeling underappreciated or limited in career potential at their current office. To help avoid the cost and disruption of employee turnover, the following are a few best practices to help support your employee retention.

First, review your employees’ wages to ensure they are competitive in the current workforce marketplace. You can view Florida’s average salary per position in this report. If your employees’ salaries are far below average, you can’t expect your employees to stay.

With the rise of inflation and an increased cost of living, it may be time to consider an inflation bonus or cost-of-living adjustment to your employees’ salaries. This will address your employees’ need for higher wages and show them that you care and are invested in their place in your practice.

It may be difficult to implement changes in salary – inflation is affecting you too. But if you don’t compete in the salary space, you face the cost of turnover, which can range from six to nine months of an employee’s salary. It is more beneficial to retain happy employees than pay the financial and emotional cost of finding new employees every few months.

Beyond salary, there are a few ways you can collaborate with your employees to show them their worth in your workplace. For example, you should sit down with every employee to discuss their goals and what you expect from them to get there. Simply taking the time to listen will separate you from almost all other employers – it is an underrated use of time.

You can also involve your employees in setting objectives for the upcoming year. They are invested in your practice, and they may see things that you don’t see. This process will also show them that their insights are valued and create space to discuss concerns or unspoken conflicts about operations.

Whatever steps you take to help support employee retention, there is one common thread that will help you be successful: Treat your employees as people and not just workers. Everyone is different, but if you take the time to listen and treat them well, they’ll work hard and hopefully stay for a while.

It’s Back-to-School for Radiography Certification

Education opens so many doors and can help people grow personally, in their careers and in their earning capacities. Dental assistants can join the back-to-school movement this fall by seeking certification in radiography. The easiest way to become certified to expose radiographs is to take the Florida Dental Association’s online radiography training course.

  • It’s completely online! Employees can start any time, study at their convenience, any time, any day, and for as long as they want. No travel, no classroom, no health risks.
  • It’s affordable. Online tuition is only $285 for FDA member dentists.
  • Once licensed by the state, employees will have new skills to contribute to your team, greater job satisfaction and more diverse tasks.

Get them registered!

The first step is for the supervising dentist to create an account at mydentalradiography.com/FDA and complete a short that explains their supervising  responsibilities. By state law, When the tutorial is completed, the supervising dentist is assigned an identification number and can purchase and assign vouchers to staff members. The dental assistant who is to take the training receives a “welcome” e-mail and can create an account and get started learning right away.

About the course

The training consists of nine modules, each with a quiz to test the student’s learning in preparation for the final test. The final test covers the online course material and must be passed. Multiple retries are permitted. After the test is passed, the dental assistant must expose a series of full-mouth radiographs, including four bitewings, with no more than five retakes permitted. The radiograph exposures must be under the direct supervision of the dentist.

Final steps

Once a certificate of completion is produced, the dental assistant applies to the state of Florida to be licensed to take radiographs. Once the state approves the application, radiographs can be exposed under the general supervision of a dentist.

This training is also available to dentists who are not members of the FDA. The cost for non-member dentists is $385 per voucher. This is still another way that FDA members receive value for their membership.

For more information about the radiography program, contact the FDA at 850-350-7143 and speak with Lywanda Tucker or email her at ltucker@floridadental.org.