What to Do When a Crisis Happens

By Moore Communications Group

Developing a Crisis Communications Protocol for Your Practice

What is a crisis? In the context of crisis communications, a crisis is an incident or issue that can challenge the public reputation of an individual or organization.

As the role of a health care professional heavily relies on trust, it is crucial to have a crisis communications protocol to guide you in addressing a potential crisis situation or issue.
Developing this protocol in advance will help you act more quickly and effectively.

Moore Communications Group has developed a checklist to help you prepare a crisis communications process for your practice, including social media protocols and communicating
with the media.   ​

Click here to access this crisis communications protocol checklist.

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