Safety in the Dental Office

This week, Beyond the Bite is featuring not one but TWO speakers for the 2022 Florida Dental Convention (FDC)! There’s a similar thread between the two — both blogs refer to safety, but in different ways. Ms. Keri Higby addresses personal safety, while Dr. Larry Williams discusses safety in a medical emergency.

Make plans to attend FDC2022, “Dentistry & Systemic Health: Mouth, Mind & Body Connection,” June 23-25 at the Gaylord Palms Resort & Convention Center in Orlando. For more information, or to search by speaker or course, visit floridadentalconvention.com.


S.T.A.R. (Safety Tactics and Awareness Response) in the Dental Office
By Kerry Higby, certified self-defense instructor

In 2012, the Seminole County Sheriff’s Office created a Women’s Self-defense Program, now called S.T.A.R. (Safety Tactics and Awareness Response). This program has been tremendously successful in the community, as we try to educate women on how to maximize their personal safety.

We’ve built strong partnerships in the community through this program and have worked with a wide variety of organizations, including Publix, Hospice of the Comforter and Seminole State College, among others.

Our mission is to reduce the opportunity of violent crimes through teaching women how to increase their situational awareness, reducing the risk of becoming a victim and how to avoid confrontations. It’s important to realize that self-defense is 90% mental preparedness and 10% physical. The techniques and knowledge we share with participants gives them a sense of empowerment to help them become their own best defense.

It’s important for everyone, especially those professionals who have close contact with the public to remember these three concepts:

  1. Create a plan of action.
  2. Remove the risks of becoming a victim/target.
  3. Increase your situational awareness

Practicing and thinking about “what if” situations allow workers to have a plan in case they need to defend themselves. It is similar to the Run, Fight, Hide concept that is used with armed attackers and mass shootings. Designing your environment for optimal safety and security, when possible, helps to significantly lower the risk of becoming a victim or target. This can be done through crime prevention through environmental design. Securing/limiting office access, cameras and lighting are all examples that can help create safer business settings. Overall, the most significant defense one has is to increase their situational awareness skills everywhere.

Two self-defense techniques you can use to help in a situation is your voice by yelling. Attackers don’t want attention. By using your voice, you not only draw attention and may get potential help from bystanders, but you stay breathing instead of freezing or panicking. Another basic technique is to maintain your distance, if possible, from a potential attacker. Quickly scan the area that you find yourself in and be ready to run/escape.

Remember, if you think about what you would do in a dangerous situation, you will be more likely to react and survive, instead of being caught off-guard and panicking.

Ms. Higby is an FDC2022 speaker and will be presenting, “S.T.A.R. Women’s Self-defense Deep Dive” on Thursday, June 23 at 9 a.m.


Stop the Bleed: Safety in the Dental Office
By Dr. Larry Williams

Imagine coming out of your favorite downtown store and the security guard at the door is looking up. You notice other people around the entrance looking up. You look up and realize that a crane across the street has become unstable and is likely to fall. Before you and others can move to safety, the crane falls and sends debris everywhere. A piece strikes the security guard in the leg, and he immediately falls to the ground bleeding severely. The crash is over but everyone, except you and the guard, flees to safety and you are left standing and staring at the fast-expanding pool of blood next to the security guard.

What are your options?

  • Run away to safety like everyone else.
  • Call 911 and wait for help to arrive.
  • Call 911, realize you are the help until help arrives, make sure it is safe, and then work to stop/slow the bleeding.

Blood delivers oxygen to the organs, and a sudden significant loss of blood can lead to shock and eventually death. Experts agree that severe bleeding can lead to death in as little as 5 minutes. You need to figure out how to keep the blood in the body.

Techniques can include using pressure at the site of bleeding, pack the wound and apply pressure, using a tourniquet on the heart-side of the wound, and arterial pressure if possible. The “Stop the Bleed” course was created to address the above scenario, and to date, more than 1.5 million people have been trained to address bleeding. Do you want to learn more? Take my course at FDC2022, where I’ll be speaking on this topic and more!

Dr. Williams is an FDC2022 speaker and will be presenting several courses. “You Are the Help Until Help Arrives Deep Dive: Hands-on First Aid and STOP THE BLEED® Training” will be on Thursday, Jun. 23 at 9 a.m., and later that day, “Pharmacology and Your Dental Patient: An Update!” will be at 2 p.m. On Friday, June 24, “Geriatric Dentistry: Treatment Planning, Treatment Concerns and Communications” will be at 9 a.m. and “Tobacco, Vaping and Cannabis — What do you know?” will be at 2 p.m. 

Book Review: Protocols for Mobile Dental Photography with Auxiliary Lighting

Reviewed by Dr. John Paul

Generally, I am not a fan of an infomercial and a great deal of this book revolves around how to use a proprietary device, the Smile Light MDP, with your own cell phone to make dental photographs.

That knee-jerk reaction out of the way, it is possible there is no device similar to the Smile Light MDP available and the book does a fair-handed job of comparing dental photography using a conventional digital camera and all of its attendant gear to making those photographs with your cell phone, the MDP device and a few other pieces of kit, the mirrors and retractors needed for either type means of capturing the images.

Visit floridadental.org/member-center/publications/book-reviews to read the full review.

How Do I Optimize My Website for Core Web Vitals?

By Whiteboard Marketing

In today’s marketing world, being visible on Google is essential to the growth and success of every dental practice. Google is the No. 1 search engine in the world, and it is the first place many people go when they search for a new dentist. It’s important to keep your website optimized with best practices from Google to ensure current and prospective patients can easily find you and schedule an appointment. Google releases algorithm updates on a regular basis, which search engine optimization (SEO) experts must navigate to continuously improve websites. The most recent update that Google released is the Page Experience Algorithm update, which focuses on Core Web Vitals. There are many elements that this update encompasses, but three in particular create the most impact: Largest Contentful Paint, Cumulative Layout Shift and First Input Delay. Here, we’ll discuss why these factors are important for your website and changes you can implement to stay competitive, provide a positive online experience to visitors and generate new patient acquisition.

1. Largest Contentful Paint

Largest Contentful Paint is the time it takes for the largest element on your website to appear on screen. The largest element on your website is typically the image on your homepage, also known as the banner or hero image. It’s important that this image loads quickly because it is the first thing a user will see when they visit your website. If site visitors are unable to see or interact with your website, your opportunity to convert them to a new patient lessens, as they will most likely leave your site. Your largest content paint should be less than 2.5 seconds. To improve your website’s load time, the SEO experts at Whiteboard Marketing recommend making these updates:

  • Choose photos over videos. Videos are large files that take a longer time to load, which ultimately slows down your website. If you notice that your website is slow to populate and you have videos placed throughout the site, you may want to consider removing them to improve your site speed.
  • Use correct image sizes. Large images also can slow down a website’s loading time, especially if they’re the incorrect size. Oftentimes, your website will specify the exact size you should use for certain sections, and it’s important to follow these guidelines, if applicable. Incorrect image sizes or images that are too large may overload your site and cause a delay in loading time. The Whiteboard Marketing team recommends that you use correctly sized images for each responsive breakpoint, and nothing larger than 2000 px wide to ensure healthy website speed.

2. Cumulative Layout Shift

Frequently, when a website loads, images, calls to action (CTA), and other elements may shift or move around in an effort to populate. Cumulative Layout Shift highlights the importance of having stable elements when a page loads. If images or buttons move around too much, users may become confused or accidentally click on the wrong link. Having a visually stable website provides a positive user experience. Here are a few things you can do to minimize your website’s Cumulative Layout Shift:

  • Refrain from using pop-ups. Pop-ups are small windows that will “pop up” on a website to advertise specials, promote campaigns or provide a CTA. While they are a great marketing tactic to create urgency or offer information, they can drastically affect the usability experience of your website. When a pop-up appears on screen, it can move a website’s content, which causes confusion for users. Talk to your marketing partner to discuss additional options for incorporating elements of a pop-up into other areas of your website. For example, if a pop-up was used to highlight your dental implants service, you may want to consider adding a CTA button on your website’s home page instead. You’re still able to draw in the user with something eye-catching to convert them into a new patient.
  • Replace carousels with still images. While carousels or sliders may appear trendy and high tech, they can cause many issues when it comes to your website’s stability. Carousels contain multiple large images that take time to load when a user visits your website, and the automatic playing of these images may result in a negative score from Google due to the cumulative shift layout. To combat this, the web development and SEO experts at Whiteboard Marketing suggest using an organic, singular, still image on your website.

3. First Input Delay

First Input Delay is the time it takes for the browser to respond to the user’s first interaction. This means that visitors can engage or interact with your website by clicking, scrolling or typing on the webpage. If your website takes too long to load and users cannot begin searching for information or navigating through your website, they may become frustrated with the lack of functionality. Your first input delay should be under 100 milliseconds. It’s important that your website is interactive to ensure you are converting as many visitors as possible into new patients. Here’s what you can do to improve your website’s First Input Delay:

  • Limit any heavy use plugins. Plugins can add new functionality or features to your website, but they also can complicate the engineering of your website. When a website has too many plugins or too many heavy-use plugins, this can cause delays to your site’s ability to respond to visitors. Be sure your website only uses plugins that are necessary.
  • Switch to a high-speed server. Oftentimes, when your website’s hosting server is slow, this will cause your site to be slow as well. If you notice that it is increasingly difficult to interact with your website, you may want to consider finding a new hosting provider. Talk to your web development team to determine if moving to a new server is the best option for your practice’s website.

While there are many other solutions to address the Page Experience update, they typically focus on your website’s code and the way it was developed. If you notice any long load times, stability issues or difficulties interacting with your website, talk with your marketing partner about additional options that may be available. Your website team may need to remove or alter certain code on your website to improve its performance. Your marketing team may even recommend building a completely new website if your code is flawed or outdated.

Google’s Page Experience Algorithm update focuses primarily on your website’s user experience and functionality. It’s important to implement any necessary updates or new strategies to keep your website ahead of the curve. Paying attention to your website’s Largest Contentful Paint, Cumulative Layout Shift and First Input Delay will help you provide a better user experience, improve your SEO performance and increase your opportunities to attract and retain new patients.


Written by Whiteboard Marketing team members Sara Grindley, account manager, with input from Corinne Richardson, SEO specialist, Jon Krempasky, SEO and PPC manager, and Alex Francis, web developer. Whiteboard Marketing is a dental practice marketing firm in Dublin, Ohio that partners with dentists nationwide to develop and implement practice marketing strategies that increase new patient acquisition and build brand awareness.