Some claim the dark black toothpaste is giving them whiter, brighter teeth.
The Florida Dental Association told the NBC2 Investigators in a statement:
“There is no evidence that shows dental products with charcoal are safe or effective for your teeth. While this method claims that scrubbing your teeth with ingredients like activated charcoal or charcoal paste will bring a shine back to your smile, using materials that are too abrasive on your teeth can actually make them look more yellow. Enamel is what you’re looking to whiten, but if you’re using a scrub that is too rough, you can actually wear it away.”
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