The Nov/Dec issue of Today’s FDA is online now! Go to floridadental.org/publications to read this issue!
By Aimee Laurence
Nearly every business is creating a blog these days to engage with current customers and try to get new clients. How can your dental practice create a blog with content that will be SEO-friendly, engaging to clients and relevant? Read on for a full guide on getting started.
Change Your Mindset
To start, you have to change your mindset of thinking of communicating via posts, tweets and other messages as self-promotion that will annoy people or bore them. Instead, consider that you have years of experience and training and you can give people valuable information about oral health care and dental tips. This should be in the back of your mind as you start creating content.
Think of Patient Pain Points
Your ideas for content topics should come from your day-to-day experiences. Take note of the questions that patients ask frequently and the answers — all of this is material for blog posts. Any questions or concerns that are unusual also can make for interesting reading, although you need to be sure that it’s general enough to protect patient privacy. Speak with the rest of your team to get their ideas and the questions they frequently receive. Don’t worry about writing on a topic that’s already covered online; yours will have a unique perspective.
Tips for Writing the Content
At the end of the day, you do need to come up with the actual words for the content. This is the part that most people struggle with, because it’s hard to write well. Some tips are to start the introduction to the post by stating the problem. Describe the topic, problem or concern as briefly as possible. Then, give some steps that readers can take to address the problem in clear, actionable ways. Start with the best tip so that they are interested to keep reading. For help writing and editing the content, consult Boomessays and Academized.
Presenting the Content
It’s been proven many times over that a blog post, tweet or any content will get a lot more traffic when it comes with images. To get some good, relevant images for your dental blog, look at getting stock photos from a site like Unsplash. You also should be thinking outside the box to come up with creative and fun ways to showcase what you’re writing about, like animals smiling.
You also can create an infographic to show data or information in a more eye-catching and visual way. These tend to get liked and shared up to three times more than written content. You can use some easy sites to create your own infographics. As per Martin Ford, a dental blogger at Assignment Writers and Research Papers, “You can even take your own photos of your office, staff and exam rooms of the actual dental practice. This gives readers a real insight into the practice. Make sure you have signed consent from staff members before you use them in an image.”
Your content needs to be SEO-friendly so that it can rank higher on search results. That includes the optimal length for a title, meta descriptions and tags, and more. Laura Fields, a tech writer at Revieweal and Big Assignments, says to “Know the keywords you want and use them, by thinking about the keywords that your patients would be searching for. Include links to other websites, which will help Google rank you higher. Link within your own website as well.”
Once all of this is done, it’s time to release it and share it. You can schedule posts, so they’re released at certain times where they are more likely to be seen and read. You should be trying to get people to engage with it and share the content, so to do that, include a call to action. This can be as simple as asking people to share what they’ve read or ask for their thoughts. It’s especially helpful to end the post with a question.
Following these tips makes it easy to create a dental practice blog. Don’t forget to be consistent with your content creation so your audience knows what to expect. Happy blogging!
Aimee Laurence is a tutor who loves writing about content creation and blogging. She works for Elite Assignment Help and Essay Writing Services, where she shares with readers her top tips and tricks for SEO and boosting audience size. In her free time, she is a freelance editor at Top assignment writing.
By Larry Darnell, FDA Director of Information Systems
The other day, I sat in a room at my doctor’s office waiting for him to appear. Since I am involved in technology, I quickly notice the computer in the room. It would be what I call a thin client computer with a basic computer operating system on it and a small footprint. All of a sudden, the power goes out at this office and as you might imagine, all things electrical shutdown, including this computer. When it boots back up after the power was restored, I am shocked and dismayed. The operating system is Windows XP! It has been five years since Windows XP reached what we call end of life. That means that the maker of the operating system, in this case, Microsoft, would no longer support, provide updates, or encourage you to use it. Perhaps you remember when they pulled Windows XP out of your cold, clutching hands and gave you Windows 7 or Windows 8. You cursed Microsoft like many others. Yet it is still being used five years later? The continued use of Windows XP is ill-advised, illogical and quite possibly illegal (in health care settings).
Well, in January 2020, Microsoft is doing it again. Windows 7 (which replaced Windows XP) will reach its end of life. There also will be a server operating system that has been super-dependable, Windows Server 2008 R2, reaching end of life, too. Here at the Florida Dental Association, we have been using Windows 10 for some time now on our workstation computers (the order goes Windows XP, 7, 8, 10, there was no 9). However, we do have three servers that use Windows 2008 and we’ve had to replace them with a newer server.
So, how do you know what operating system your computer is using? When your computer starts up, it should become clear:
Windows XP = VERY BAD!
Windows 7 = Time to upgrade
Windows 8 or 10 = Ok for now
Understand that in most cases, it is likely possible to upgrade the computer operating system from Windows 7 to Windows 10 without buying a new computer. However, you would need to make sure that all software programs and hardware devices connected also are compatible with Windows 10.
Now is the time to do a checkup on your computer systems. Do not wait. This is not a Y2K-type concern, but it’s still important that you act now. If you have a third party supporting your computer systems, ask them now about this.
If you want more information on this, you can email me at firstname.lastname@example.org or check Microsoft’s web pages specific to each event:
By Ashley Halsey
So, you graduated from dental school and you need to figure out your next step to get a job. First of all, congratulations! Now, you need to follow these steps to help you get your first dental job.
1. Make a Plan
Think about where you want to be in five, 10 years. Do you want your career to go toward being a partner or owner of a practice? Are you interested in simply getting more experience, or paying back your student loans? Think about where you want to go, and it will help you discover how to get there.
Once you know that, you can start thinking about location, but you shouldn’t be focused on that at the start of your career. The best dental jobs usually are not in the heart of the city, where you’ll find there is more competition for patients. If you must live and work in a saturated or difficult market for whatever reason, consider the income offered in different parts of town. You’ll also want to manage your expectations regarding your income.
2. Develop a CV and Cover Letter
The reality is that most applicants don’t get to the interview stage. Because of that, it’s important that your CV and your cover letter set you apart from the crowd and showcase why you should be selected. This can be difficult when you don’t have any experience, but that’s where you must highlight your strengths.
A suggestion from Nancy Keenan, a dental writer at Writinity and Last Minute Writing, is to “include any electives or awards that you might have won, or if you graduated at the top of your class or in the top percentage. Add any volunteer experience that’s relevant and highlight what you learned from each.”
3. Find Opportunities
Networking is the best way to find open dental positions, but it can be difficult to meet with all the dentists and go to every meeting. Do some research online for local dental schools and associations because they might post job openings. A few online databases have dental job listings posted so that’s also a good place to start.
4. Dress to Impress for Interviews
If you’re not sure what to wear for the interview, go for overdressed instead of underdressed. You want the interview panel to know that you’re serious about your career. Think about if your interview outfit makes you look like a dental professional. It’s important at this stage to make a good first impression and establish your credibility.
5. Manage Phone Interviews
You’ll want to respond to all your emails and phone calls right away to show your interest and motivation. Even if you might not be interested in the opportunity, it’s respectful and you don’t know if down the road you may want a position at that practice. On a telephone interview, try to line up an interview in person. Rhonda Gorman, a medical journalist at Draft Beyond and Research Papers UK says that you should “tell them how interested you are and that you’d like to meet with them and see the practice. There’s no harm in taking the initiative to set that up. Don’t forget to smile, even on the phone, because you can tell when someone on the phone is smiling.”
6. Prepare for Your Interview
When you’re going in for an interview, prepare in advance. Smile and be enthusiastic, because a lot of it comes down to personality, too. Show genuine interest in the hiring dentist’s practice and their needs for a new dentist, because it’s important to know why they’re hiring a new dentist. In the clinic, treat all the staff with respect and friendliness. After your interview, follow up with a thank you email.
7. Review the Contract
Before you accept a position, you’ll want to review the contract with a legal representative, including compensation considerations and requirements. Does it include all the information that you need to decide if the job is right for you? If you’re not satisfied with the offer, don’t be afraid to request more and negotiate something better.
It can be daunting to look for a job, but by following these steps it should be more manageable. Good luck!
Ashley Halsey is a professional writer at Lucky Assignments and Gum Essays, and writes about career development and networking. She enjoys helping people connect with their dream careers and improve their professional skills. In her free time, she travels and attends many business seminars.