Creating a Patient-Centric Brand for Your Practice

By: Anish Kapur, MD Sometimes the business side of running your dental practice can seem very disconnected from the work you enjoy most, helping your patients. However, all administrative duties ultimately support your practice and serve your patients, marketing and…

The Ultimate New Patient Experience: Practice Systems That Get to “Yes”

This article was first published in the January-February 2026 issue of Today's FDA By David Rice, DDS The Florida Dental Association’s (FDA) November/December 2025 article … “What your team says in the first 30 seconds determines everything” … was all…

The Dental Practice Sales Funnel

By Sarah Woods, Dental Marketing Consultant The sales funnel is alive and well within every dental practice. The success of marketing efforts is directly related to the sales effectiveness of the dental team within the dental practice. Each team member…

From Phone to Checkout

By Sarah Woods, Dental Marketing Consultant Due to advances in technology, dental marketing has become a crucial element in the success of a dental practice. It is very easy to get overwhelmed and focused on the marketing, causing the fundamentals…