Dentists Warn of Dangers Linked to DIY Dentistry

The popular trend of DIY dentistry is popping up in social media and online videos, but the American Dental Association is warning consumers to steer clear of doing at-home dentistry.

FDA member Dr. Monica Gonzalez says she recently noticed alarming changes to one of her patients who used an at-home teeth straightening system.

Click the image below to see the news report.

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“Do-It-Yourself Dentistry” Becoming Disturbing Trend Among Children

A warning has come down from the American Dental Association about a disturbing new trend making the rounds. Click here to see the video.

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An Early Bite with Dr. John Paul: “What Candy is Good for Teeth?”

By Dr. John Paul, FDA Editor

One of my favorite patients was preparing for the holidays and since Halloween was yesterday, she called with a serious question. “My grandchildren got a bunch of candy trick-or-treating last night. What candy can they eat that will be good for their teeth?”

I said, “Now Mrs. Gruntbuns, there is no candy that anyone should have unlimited access to. No candy is good for your teeth, but what’s the point of having teeth if you don’t get to eat things that you enjoy?

“So, let the kids, young and old, enjoy the bounty they collected on All Hallows’ Eve — in moderation — but clean their teeth regularly. Clean both the parts they can see and in between where you have to make an effort to reach.

“Your teeth are supposed to last your whole life so until your dying day, far in the future, you can eat something you enjoy.”

Have a question you have a tough time answering? Send it to Dr. Paul at jpaul@bot.floridadental.org.

Know What’s Driving Your Dental Practice’s Inbound Calls

By Allison Doyle, Demandforce

Whether your dental office is staffed by two or 20, in order to maintain growth and profitability, you need to keep your chairs full with a steady stream of new and returning patients. Yet according to a Health Policy Institute study released by the American Dental Association, the projected growth rate of dentists per capita between 2015 and 2035 is 7.9 percent. This means that your practice will soon be (if it isn’t already) immersed in a competitive marketplace.

The modern Florida dental practice knows its patients and markets to them.
With more options for your patients to choose from when it comes to their dental health, it’s now more important than ever to know who your patients are, and what drives them to book an appointment. You not only have to attract new patients to your practice, but you also have to nurture relationships with your current patients to keep them coming back — and to keep referring you to their friends and family.

You may already be sending email marketing to your patients like recall promotions or referral rewards. You could even be actively posting on your Facebook page and running ads. These are all great ways to get your dental practice to stand out among the crowd, but how do you know which are the most effective, and which you could do without?

Call Tracking removes the mystery from your marketing campaigns.
Call Tracking is the ability to assign unique, trackable phone numbers to specific marketing campaigns, so you know exactly what’s driving your inbound calls. In some Call Tracking portals, you can even see helpful data such as call duration, caller name and a recording of the call itself.

Having this data not only helps you gain valuable patient insights, but also allows you to identify your most effective campaigns and make data-driven marketing decisions. For example, if you see that a certain email promotion has had success in bringing in new patients, you might try sending it to your inactive patient base as a recall campaign.

 

If you’re looking for a way to track campaign performance, or learn more about Call Tracking and other marketing tools designed specifically for Florida dentists, visit demandforce.com. Call Tracking is available to all Demandforce customers, and Florida Dental Association members receive special pricing on the Demandforce platform. For more information, or to set up a live demo, visit demandforce.com/FDA.