What is “Plan B?” The New Normal in a Post-Irma World

By a Fellow FDA Member Call it intuition, but I had the feeling we —and the entire east coast of Florida — dodged a bullet last year with Hurricane Matthew. It just seemed like a matter of time before our…

How to Calculate Your Marketing ROI

By Sarah Woods, Core Dental Solution In my last blog post, I outlined the important key performance indicators (KPIs) to determine how well your practice’s marketing tactics are working. I discussed eight of the most important KPIs for every dental…

How to Maximize Your Marketing ROI

By Sarah Woods, Core Dental Solutions Recently, I was on a dental forum and a dentist posted that he was looking for some help with his marketing. In the thread, a disgruntled dentist stated, “Marketing consultants are the worst, they…