Scary Good Web Design Tips from Officite

By Kevin Rach

Beware, dear reader, and steel your nerves before continuing further in this article. The stories contained herein are the unfortunate tales of dentists and patients attempting to connect with each other through mismanaged and long-neglected practice websites. Let this be a cautionary tale, and take heed, lest a similar gruesome fate befall your own practice …

“It Came From 2005!”
It took almost half a minute, but when the dentist’s website finally shambled out from the darkness of the loading screen, the patient gasped. It was … hideous.

The unsightly configuration of mismatched and outdated design elements shuffled forward on two poorly constructed footers like an HTML Frankenstein’s monster. “Welcome to my website,” it croaked, its cobwebbed mouth opened wide, revealing teeth in much need of a good dentist.

The patient nearly gagged as the unresponsive mass lurched forward, oversized images dragging behind its lopsided gait. It was almost enough to make her pity the aberration, but there was no time. She had to escape, to find a dentist with a modern Web presence. After all, if this is what the website looked like, there was no telling what outdated horrors lay within the practice itself.

“In Cyberspace, No One Can Hear You Tweet.”
Dr. Igor had nothing but good intentions when he set out on his new experiment. The goal? Using social media to promote his practice and start generating referrals. He set up a Facebook page and a Twitter handle, and started regularly posting. All might have gone well had he not made two crucial mistakes — failing to integrate social media buttons on the main website, and never encouraging a patient to “like” his practice in person.

Dr. Igor has not been seen by a patient online since 2011.

Legend has it that on some clear nights, if you turn up your speakers and listen very hard, you can just barely hear the whimper of his social media posts mumbling about the importance of semiannual exams.

There is still time, dear reader. The horrors described here need never haunt your own practice. With the help of a company like the FDA’s official Web presence provider, Officite, your practice will be safe and sound with cutting-edge responsive mobile design, integrated social media and search engine optimization — the tools your practice needs to survive.

Visit www.officite.com/dental, or call 855.208.9124.

 

My Email Has Been Hacked … Now What Do I Do?

By Larry Darnell, FDA Director of Information Systems

First, do not freak out — email hacks are quite common. Determine if it is just your email that has been hacked and not your computer. If the computer you work on the most is not showing any signs of trouble (pop-ups, browser redirects, etc.), then it is likely that only your email account has been hacked.

Log in to your email and change your password immediately and try to update to a two-step (or two-factor) authentication password method. This will keep individuals from seizing your account so easily in the future. I also would recommend that you change any other passwords that are based on your email password. Most people use a variation of one password for life; thus, the name life password. After you have done that, email, text or call your contacts and let them know your email has been hacked and not to open anything from you.

 

My Computer Has a Pop-up That Says it Has a Virus … What Do I Do Now?

By Larry Darnell, FDA Director of Information Systems

Every once in a while, you may get a pop-up on your screen claiming your computer has a virus and to remove it, you must call the number shown immediately. I have come across a number of people who will look at a pop-up like this on their computer and do one of two things:

  1. Ignore it.
  2. Do exactly as it says.

I am mystified that some may do as the pop-up says, but we have been conditioned to this type of behavior. The criminal element realizes that, so they craft malware. Malware, although technically not a virus, is software that pretends to be useful, but is in fact malicious — thus, the name. Most anti-virus programs are built to stop the bad viruses … not so much the malware.

Malware most often is installed  because we choose to do it. It may come in the form of an extra toolbar on our browser, a coupon program or some other seemingly helpful software. We open the door and let it in, and then it takes over. I have known people to blindly call someone and give them access to their computer remotely and even their credit card information based on malware (or, as we call it “scareware” or “ransomware”)! I recommend you take the computer to a professional and get their opinion. If you opt to try and fix it yourself, a couple of programs that are helpful are Malwarebytes and HitmanPro; both can help eliminate your problem.

Please do not choose to ignore it. That will only make it worse, that much I can promise you.