By Jackie Ulasewich, Founder, My Dental Agency
It’s important to keep in contact with your patients. Email campaigns allow you to maintain engagement and contact with your current patient base at just the right frequency – not too aloof or too clingy. This engagement is vital to maintain their interest. It shows you care, it keeps them informed and it keeps the memory of you fresh in their minds. These types of campaigns can easily target existing patients with a specific message and “lost” patients with a different message.
Here are three important tips for a successful email marketing campaign:
1. Make your content scannable. Keep the text short and easy to scan. Your patients are busy and the last thing they want to do at the end of a day is read a lengthy email from their dentist. We know that most patients aren’t going to read the full content of your email, so make it easy for them to scan for the main points. Less is always more.
2. Provide content that your patients want to read. That means, don’t get too technical — have fun with the content! The purpose of this campaign is to provide value and create a lasting relationship with your patients, not bore them. You can provide them with fun and helpful oral health tips, events that are happening in your office or community, or fun dental facts.
3. Be sure to include links to your website and social media platforms, as well as appointment request forms. Emails are a great way to stay in front of your patients. It gives you the opportunity to remind them to call to schedule their next appointment or maybe share the content on social media. It also gives your patients the option to “Like” or “Follow” your practice’s social media networks.
An ongoing relationship with your patients is important — communication is the key to any lasting relationship.
With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Ms. Ulasewich and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience and increase their sales through effective marketing campaigns. For more information, she can be reached at Jackie@mydentalagency.com or 800.689.6434.