The 3 Primary Ways You Are Abusing Your Email Inbox

By Randy Dean, MBA, The “Totally Obsessed” Time Management Tech Guy

As a time and productivity management speaker and author, I see it all the time. People just don’t use their inboxes properly. And these mistakes lead to significant distraction, lost time and rework. Most people use their email inbox in four specific ways, and only one of those ways is correct:

1. (The Correct Use): Receive and process new messages. The key reason you have an inbox is to receive new items in that inbox. Your goal is to quickly and efficiently figure out what those items are, and then properly process them. If you’ve ever attended one of my courses, you know that you handle the quick ones immediately, and you put the longer items on either your task list or your calendar, thus allowing you to plan and prioritize. After you either get them “done” or “tasked,” you can either delete those messages or file them for later reference. And if you don’t have a good place to file them, you make one and put it there. This is really the only way to use an inbox.

2. As your de facto, yet highly disorganized daily task list. So many people use their email inbox as their default task list. It isn’t at all built for that. It is hard to prioritize individual items in an inbox, so you end up looking at the same items multiple times, trying to figure out which ones are important and/or urgent, and which ones aren’t. Most tasking programs, including tools like MS Outlook, Toodledo and Google Tasks, allow you to see your tasks in priority order by either date or by project (I teach courses on this!). Very quickly, you can figure out what is either most urgent or important. (Even a properly designed paper task list can do this!) Thus, you can understand why I’m trying to get people out of the habit of “inbox tasking” and into the habit of building a smarter daily task list using an appropriate task tool each and every day.

3. As your de facto, yet highly disorganized general file box. The other thing people are doing with their inbox is using it to store everything — or nearly everything — with no consistent filing or organizational strategy. Most people have made a few folders, but they rarely file everything they should in the folders they have already created. And they leave literally hundreds of emails, many that have already been attended to, just sitting in their inbox for no good reason. The two big problems with leaving read emails in your inbox: 1) You’ll likely read them again, even if you’ve already dealt with them — a pure waste of time. 2) As you continue to add more and more emails into this inbox, you will lose more and more efficiency. You will “slog” to a halt. How about this instead: Once that email is “done,” put it away. If you can’t do it now, add it to your task list or calendar. Then, put it away — or delete it! It isn’t rocket science.

4. Final mistake: Checking that inbox far too often. A recent study I read found that somewhere between 20-25 percent of working professionals check their email 20 or more times per day! That’s every few minutes if you do the math! How can you possibly maintain any productivity or focus when you are literally distracting yourself every few minutes? Studies have shown that incessantly checking your email and other electronic inputs literally makes you stupid. You have to get off of these “crazy trains” or you will literally lose YEARS of productivity through these abusive inbox activities.

Here’s how:

  1. When checking email, process them the first time you look at them. If they are something you can handle quickly, do them now. If not, add them to your calendar or task list. Make decisions from your calendar and task list — NOT your inbox.
  2. Once you have that email either done or tasked, file it if you might need it for later reference, or delete it. And if there is no good place to file it, MAKE ONE and put it there.
  3. And, stop checking email so often! Get on some form of a regimen that balances your needs to be responsive with your needs to get things done.

This isn’t rocket science, but it does require some discipline, process management and a few new habits. With these new habits, you can get off the email “crazy train” and end your inbox abuse!

 

Randy Dean, MBA, The “Totally Obsessed” Time Management Technology Guy has been one of the most popular expert speakers on the conference, corporate, and university training and speaking circuit for several years. The author of the recent Amazon email bestseller, “Taming the Email Beast,” Randy is a popular and engaging time, email and technology management speaker and trainer. He brings 22 years of speaking and training experience to his programs, and has been popular with programs, including “Taming the Email Beast,” “Finding an Extra Hour Every Day,” “Optimizing Your Outlook,” “Time Management in ‘The Cloud’ Using Google and Other Online Apps,” and “Smart Phone Success and Terrific Tablets.” Learn more at http://www.randalldean.com.

Mr. Dean is an FDC2018 speaker, and will be presenting two courses on Saturday, June 23, 2018. “Smart Phone Success and Terrific Tablets: Finding More Productivity with Your Devices” will be at 9:30 a.m., and “Taming the Email Beast Using MS Outlook and/or Gmail: Key Strategies for Managing Your Email Overload” will be at 2 p.m.

Always be on Their Mind

By Jackie Ulasewich, Founder, My Dental Agency

It’s important to keep in contact with your patients. Email campaigns allow you to maintain engagement and contact with your current patient base at just the right frequency – not too aloof or too clingy. This engagement is vital to maintain their interest. It shows you care, it keeps them informed and it keeps the memory of you fresh in their minds. These types of campaigns can easily target existing patients with a specific message and “lost” patients with a different message.

Here are three important tips for a successful email marketing campaign:

1. Make your content scannable. Keep the text short and easy to scan. Your patients are busy and the last thing they want to do at the end of a day is read a lengthy email from their dentist. We know that most patients aren’t going to read the full content of your email, so make it easy for them to scan for the main points. Less is always more.

2. Provide content that your patients want to read. That means, don’t get too technical — have fun with the content! The purpose of this campaign is to provide value and create a lasting relationship with your patients, not bore them. You can provide them with fun and helpful oral health tips, events that are happening in your office or community, or fun dental facts.

3. Be sure to include links to your website and social media platforms, as well as appointment request forms. Emails are a great way to stay in front of your patients. It gives you the opportunity to remind them to call to schedule their next appointment or maybe share the content on social media. It also gives your patients the option to “Like” or “Follow” your practice’s social media networks.

An ongoing relationship with your patients is important — communication is the key to any lasting relationship.


With more than a decade of experience in corporate dental laboratory marketing and brand development, Ms. Ulasewich decided to take her passion for the dental business and marketing to the next level by founding My Dental Agency. Since starting her company, Ms. Ulasewich and her team have helped a wide variety of business owners all over the nation focus their message, reach their target audience and increase their sales through effective marketing campaigns. For more information, she can be reached at Jackie@mydentalagency.com or 800.689.6434.

My Email Has Been Hacked … Now What Do I Do?

By Larry Darnell, FDA Director of Information Systems

First, do not freak out — email hacks are quite common. Determine if it is just your email that has been hacked and not your computer. If the computer you work on the most is not showing any signs of trouble (pop-ups, browser redirects, etc.), then it is likely that only your email account has been hacked.

Log in to your email and change your password immediately and try to update to a two-step (or two-factor) authentication password method. This will keep individuals from seizing your account so easily in the future. I also would recommend that you change any other passwords that are based on your email password. Most people use a variation of one password for life; thus, the name life password. After you have done that, email, text or call your contacts and let them know your email has been hacked and not to open anything from you.