What is “Plan B?” The New Normal in a Post-Irma World

By a Fellow FDA Member Call it intuition, but I had the feeling we —and the entire east coast of Florida — dodged a bullet last year with Hurricane Matthew. It just seemed like a matter of time before our…

How to Calculate Your Marketing ROI

By Sarah Woods, Core Dental Solution In my last blog post, I outlined the important key performance indicators (KPIs) to determine how well your practice’s marketing tactics are working. I discussed eight of the most important KPIs for every dental…

Latex Precautions in the Dental Setting

By Rosanne Cain, BSN, LHRM, Patient Safety/Risk Manager II, The Doctors Company Recognizing latex allergies is an important patient safety precaution. A 43-year-old registered nurse presented to his dentist for a regular teeth cleaning procedure. After several years of daily…

The Dental Practice Sales Funnel

By Sarah Woods, Dental Marketing Consultant The sales funnel is alive and well within every dental practice. The success of marketing efforts is directly related to the sales effectiveness of the dental team within the dental practice. Each team member…